COMMUNICATION, MARKETING & MEDIA
The AFL Club Help website provides guidance on club growth through effective communication, marketing, and media strategies. It emphasizes the importance of understanding your audience, utilizing digital platforms, and leveraging media relationships to promote and grow your club.
Understanding your audience is crucial for effective communication. The AFL Club Help website offers insights into identifying and engaging with your target audience, ensuring that your messages resonate and drive desired actions.
Digital platforms play a pivotal role in club growth. The website highlights the significance of using digital tools, from websites to social media, to reach a wider audience and foster engagement.
Building and maintaining strong media relationships can amplify your club's reach. The AFL Club Help website provides guidance on how to collaborate with media outlets, ensuring that your club's achievements and events get the coverage they deserve.
EMBRACE DIVERSITY TO ACHIEVE GROWTH
Embracing diversity is vital for club growth and success. Clubs that welcome and actively celebrate diversity experience improved culture, increased player numbers, more volunteers, enhanced funding, and a stronger community presence. Diversity encompasses age, ability, background, race, religion, and more, and its acceptance fosters a sense of pride and belonging.
"Fair Play" is a four-part series designed to provide clubs with ideas, case studies, and resources to create inclusive environments for individuals from all backgrounds. The series offers insights into promoting safety and welcoming atmospheres for everyone.
Themed Rounds are opportunities to highlight and promote diversity and inclusivity within clubs. These rounds serve as special events that emphasize the importance of embracing all members of the community.
Australian Football should reflect its diverse community. The AFL Gender Diversity Policy for Community Football is a resource that guides local football clubs in understanding and addressing gender diversity, ensuring that everyone feels represented and included.
Government Sport Vouchers
The Australian State and Territory Governments offer "voucher" programs to support junior sports participation by offsetting some associated costs. Recognizing the value of sports for children and the community, these vouchers provide financial relief for eligible families. Eligibility typically targets families with a valid Health Care or Pensioner Card and children aged 5-18. Voucher values range from $100-$200. The process involves applying for the voucher on the respective government website and using the approved voucher code during registration on Play.afl. Each region has specific criteria and benefits, ensuring widespread support for young athletes.
To benefit from the voucher programs, parents must first apply for the voucher on the relevant government website. Upon approval, the provided voucher code can be used during the registration process on Play.afl. Different states offer varying voucher values and have specific eligibility criteria, often based on age and financial need.