Women leaders

The women’s game is growing, but there’s still work to be done in the coaching community. And it all starts with empowering strong role models. So we’re committed to helping women develop and lead the next generation of footy players. 


The AFL is excited to announce the launch of the Coach Your Way Rookie Program. Providing the opportunity to develop knowledge, learn tools and be supported to confidently step into coaching. 

It's all about coaching your way, and not about fitting into the mould of a 'traditional coach'.


We've developed specialised resources to support the women’s game, including this Prep-to-Play handbook, the Female Performance and Health initiative, a Coaching Toolkit, and the BHP Community Coach Award


The purpose of this guide is to support coaches of Women’s and Girls’ football teams at all levels. As such it focuses on general principles relevant to varying skills and abilities. It has been designed to offer coaches practical ideas and strategies that they can implement at their Club, School or Auskick Centre.


Explore the enriching stories of women in AFL coaching. Read about Narelle Smith's two-decade journey, Sam Virgo's transition from playing to coaching, Alicia Eva's coaching philosophy, Michelle Cowan’s varied career, and Bec Goddard's trailblazing achievements. Each story offers a unique insight into their pathways and triumphs in the sport.