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Promotional Toolkits and Resources

Find a range of marketing assets and editable templates that you can use to promote your club. For Social Media, assets are available in different sizes depending if you're posting in feed or via story on Facebook & Instagram. Include any text in your post rather than on these images for better engagement. For Flyers, these are editable so you can tailor the image and club details to suit your audience. Only include key details such as program, location & time to make sure your message is clear and simple.
Section 1

AFL PLAY

AFL PLAY is the official third vertical brand of the AFL (alongside the elite competition brands of the AFL and AFLW) focusing on kids and youth and is the masterbrand for local football.

This toolkit is designed to provide a range of AFL PLAY editable template assets. These assets include powerpoint presentation, letterhead, word document, social media tiles, stories, and digital resources, available in both editable and non-editable formats, as well as print and digital options.

AFL PLAY Toolkit
Section 2

NAB AFL Auskick

Click below to find a link for the Promotional Toolkit for NAB AFL Auskick. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

NAB AFL Auskick Toolkit
Section 3

NAB AFL Superkick

Click below to find a link for the Promotional Toolkit for NAB AFL Superkick. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

NAB AFL Superkick Toolkit
Section 4

AFL School Holiday Programs

Click below to find a link for the Promotional Toolkit for AFL School Holiday Programs. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.
School Holiday Programs Toolkit
Section 5

Local Footy

Click below to find a link for the Promotional Toolkit for Local Footy. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

2025 Local Footy Toolkit (Youth and Seniors) 2025 Junior Footy Toolkit (7-12year olds)
Section 6

Coach

Click below to find a link for the Promotional Toolkit for Community Coaches. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

2025 Community Coaching Toolkit
Section 7

Umpire

Click below to find a link for the Promotional Toolkit for Community Umpires. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

2025 Community Umpiring Toolkit
Section 8

Volunteer

Click below to find a link for the Promotional Toolkit for Club Volunteers. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

2025 Community Volunteering Toolkit
Section 9

AFL Nines

Click below to find a link for the Promotional Toolkit for AFL Nines. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

AFL Nines Toolkit
Section 10

AFL Schools

Click below to find a link for the Promotional Toolkit for AFL Schools. Here you will find assets for flyers, social media tiles and stories, and a host of other digital assets. We have editable Canva files too, so you can add in your local imagery.

AFL Schools Toolkit