Regional Australia Bank is proud to announce the extension of its partnership with AFL North West NSW, stepping into the role of Naming Rights Sponsor of the Senior Men’s competition for the 2026 season.
Building on last year’s successful collaboration supporting the North West Blue Heelers Representative Program, the extended agreement reflects a shared commitment to supporting regional communities, creating opportunities for local athletes and keeping grassroots football strong across towns including Tamworth, Armidale, Moree, Glen Innes, Gunnedah, Narrabri and Inverell.
Under the new partnership, the Senior Men’s competition will be played as the Regional Australia Bank Cup, reinforcing the bank’s ongoing investment in regional sport and community connection.
Regional Australia Bank CEO David Heine said the extension of the partnership was a natural progression following the impact of last year’s relationship.
“Community sport plays an important role in regional life, bringing people together and strengthening local connection,” Mr Heine said.
“After seeing the impact of last year’s partnership, extending our support and stepping into naming rights was a natural next step. As a member owned bank built for the regions, we are proud to continue investing in the communities that support us.”
Community Football and Competition Manager for AFL Northern NSW, Brad Greenshields, welcomed the extension and the increased level of support.
“Regional Australia Bank has shown a genuine commitment to our league and our communities,” Mr Greenshields said.
“Their decision to extend the partnership through naming rights is exciting for everyone involved and provides strong backing for community football across the North West.”
For decades, AFL has played a central role in community life across the region, bringing people together through a shared love of the game and creating pathways for players of all ages.
Together, Regional Australia Bank and AFL North West NSW are focused on continuing to strengthen regional communities through participation, connection and opportunity.