It’s time to recognise those who have made a positive impact on women and girls’ footy across the country, with the 2025 Chemist Warehouse AFLW Community Ambassador Program now calling for nominations.
As AFLW celebrates its milestone 10th season of the competition, it’s passionate people at grassroots who have played a pivotal role in the development and progression of women and girls’ football in their communities.
Since the first season of AFLW women and girls participation has grown from 42,000 to more than 125,000 – up nearly 200 per cent – including the creation of more than 2,500 new women's and girls’ teams since 2016.
Now in its fifth consecutive year, the Chemist Warehouse AFLW Community Ambassador Program encourages the football community to nominate someone from their club – it could be a volunteer, coach, administrator, player or umpire – who has made a change and played a significant part in the growth and success of women and girls footy.
Thirty-five ambassadors have been recognised over four years with seven winners announced each season, with one recipient hailing from each of New South Wales/ACT, Northern Territory, Queensland, South Australia, Tasmania, Victoria, and Western Australia.
Previous winners from Victoria:
2021 - Shona MacInnes, VAFA, VIC
2022 - Ella Angarane, Bass Coast Breakers, VIC (AFLW Season 6) and Samantha Greene, La Trobe University FC, VIC (AFLW Season 7)
2023 - Annette Maloney, Port Melbourne Colts JFC, VIC
2024 - Liana Keenan, Westmeadows Football Club, VIC
Nominations open today, Monday 16 June and will be open until Sunday 20 July, with the winners announced in early September.
CLICK HERE TO SUBMIT A NOMINATION
Each Chemist Warehouse AFLW Community Ambassador receives a $1,000 grant from the Women’s Football Fund to donate to the club of their choice as well as a money can’t buy 2025 NAB AFLW Grand Final experience.
AFL National Women and Girls Football Lead and AFL Hall of Famer, Debbie Lee, said it was important to recognise the people who continue to progress the game for women and girls.
“It’s incredible to think we’re heading into the 10th season of the AFLW competition and the fifth year of the Chemist Warehouse AFLW Community Ambassador Program,” Lee said.
“The growth of women and girls football across the country has been championed by passionate and dedicated people in local communities, and it’s important we celebrate and recognise the opportunities and experiences they are providing throughout, junior, youth and senior levels.
“I’ve been lucky to attend the special breakfast with the winning recipients on AFLW Grand Final Day for a number of years and the stories and connections shared between the ambassadors truly continue to inspire each other.
“I would encourage members at local clubs to start nominating for this year’s ambassador program, I know there would be many deserving winners waiting to be recognised. I’d also like to thank Chemist Warehouse for its continued support and investment in women and girls football.”