This is a simple guide to help your club stay on track throughout the season. From getting registrations moving and keeping families connected over the summer, to launching the season and welcoming new participants mid-year, each stage highlights what to focus on and the actions that can make the biggest difference.
Get registrations moving by reconnecting with existing families, promoting your club, and making it easy for people to register. Keep your messaging visible and follow up with families who may need an extra reminder.
Keep families connected while you prepare for the season ahead. Check who’s returning, identify gaps, promote upcoming club activities, and make sure your volunteers and coordinators are ready to go.
Turn interest into participation and build your teams. Promote Come & Try opportunities, follow up leads and past participants, and create a welcoming pathway into your club for new families.
Keep growing once the season is underway. Identify gaps in team numbers, reconnect with past participants, and create new opportunities for families to join through local promotion, schools, and Come & Try activities.
Bring back your existing families back and get registrations rolling.
Registrations are open, so now’s the time to reconnect with your club community and build momentum for the 2027 season. Let families know registrations are live, encourage existing players to return, and keep your club visible across social media, email, and local channels. Make the next step simple by clearly communicating how to register, promoting any relevant offers, and following up with families who may need an extra reminder.
Reconnect
Let your community know registrations are open and reach out directly to existing players and families to encourage them back for another season.
Promote & Incentivise
Keep registrations visible across your club channels. Promote registration pricing, offers or incentives and share them through social media, email and club communications.
Follow Up
Don’t stop after the first announcement. Follow up with families who haven’t registered and make sure the registration process and PlayHQ link are easy to find.