'HOW TO' GUIDES

Learn the basics. Try something new.

New to club marketing, communications, or digital content? 

How-To Guides are designed to make getting started easier.

Whether you’re new to club marketing or just looking for fresh ideas, the How-To Guides make it easier to build your skills and create better club content.

Explore beginner-friendly guides covering Canva, social media, video editing, newsletters, websites, advertising, and sports photography, alongside the latest TikTok trends and content ideas you can adapt for your club.

Everything is designed to be practical and easy to follow, so you can find what you need, learn at your own pace, and put it into practice at your club.

 

CURRENT TIKTOK TRENDS

Looking for fresh content ideas for your club? We've rounded up three TikTok trends that can easily be adapted for pre-season recruitment, club promotion, and community engagement. From first training sessions and registration campaigns to club culture moments, these trends offer simple ways to showcase what makes your club unique while tapping into content styles already performing well across sport and AFL channels.

TREND 1

CORE MEMORY

Suggested Caption: "POV: your first training session of 2027 just unlocked a core memory."

TREND 2

EXCITEMENT LEVELS LOADING

Suggested Caption: "Excitement levels loading.."

TREND 3

WHAT'S YOUR 2027 HYPE UP SONG?

Suggested Caption: "Building our playlist for 2027, what songs should we add?"

CREATE CONTENT

Learn the basics of creating great-looking content for your club. From Canva and video editing to newsletters and sports photography, these beginner-friendly guides will help you create content with confidence, even if you’ve never done it before.

Build Your Club Online

Create a stronger digital presence that makes it easier for people to find and connect with your club. Learn the basics of branding, websites, TikTok, newsletters, and volunteer recruitment, with practical guidance designed for beginners.