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NAB AFL Superkick Centre of The Future

Why is this research being conducted?

The research project aims to evaluate the updated program design and implementation of the updated NAB AFL Superkick and to provide evidence-based feedback to the AFL on the strengths and weaknesses of the new program. The AFL will use this information to identify areas for improvement and further development of its participation offerings.

What information is being collected?

Individual feedback from Facilitator/Coach, Parent/Guardian and Participant groups.  Our evaluation partner (La Trobe University) will ask all Parties to share their thoughts about the NAB AFL Superkick sessions they’ve attended.

Participants will have the opportunity to talk about what they enjoyed, what they didn’t like, and whether they feel they’re getting better at football and improving their skills.
 

Can I opt out/How your family can participate?

Parents/Guardians/Participants do not have to participate if they don’t want to.  Choosing not to opt in will not affect your program experience at your centre.  Although we would love your support and feedback on the updated program.

By opting in to the project, participants will be involved in:
•    Short surveys pre, during and post program
•    Coaches/participants will undergo observational coding (video recording) and analysis 
•    Semi-structured interviews of small focus groups of coaches, parents, and participants, lasting approximately 45 minutes. 
 

Who can I contact if I have any questions?

Your first contact should be the local AFL Staff members attending the sessions. If you’re unable to contact them, please contact our Customer Service Team directly at superkick@afl.com.au or 1800 PLAYAFL.

FREQUENTLY ASKED QUESTIONS

Your centre has been randomly selected to participate in this research project. The study aims to evaluate the updated program design and implementation of the updated NAB AFL Superkick and to provide evidence-based feedback to the AFL on the strengths and weaknesses of the new program. Additionally, this project aims to identify areas for improvement and further development of NAB AFL Superkick. We hope to learn how you, your child and other key personnel (e.g., coaches) feel about participating in NAB AFL Superkick.
 

La Trobe University is leading the evaluation study with the support of the Australian Football League and Community NAB AFL Superkick centres.
 

The benefit of you/your child taking part in this study is that you will help the AFL to understand areas of the program that are working well and areas that may need to be improved. This information will contribute to the improvement of future NAB AFL Superkick programs, ensuring that sessions are fun, exciting and appropriately develop your child’s movement skills.


The AFL will also reward research project participants with:
•    One (1) $50 discount voucher to a future NAB AFL Superkick program in 2025; and 
•    Two (2) extra goodies, only available to NAB AFL Superkick participants, sent directly to their nominated address. 
 

Your centre Coordinator is your best contact if you have a query. Additionally, you can contact us at superkick@afl.com.au or 1800 PLAY AFL.

Should you wish to contact La Trobe directly, please contact:

Associate Professor Sharna Spittle:  s.spittle@latrobe.edu.au
Professor Michael Spittle: Michael.spittle@vu.edu.au
Dr Riki Lindsay: r.lindsay@federation.edu.au

Should you wish to make a complaint about any part of this study please contact:

Senior Research Ethics Officer: humanethics@latrobe.edu.au
 

Both you, your child and program facilitators/coaches have been asked to be part of the study because your child is a registered participant of the NAB AFL Superkick program.

Being part of this study is voluntary.  We ask that you discuss the study with your child when you are deciding if you want your child to take part.

If you do not want to be part of the project that is ok. You will still be able to be part of all of the activities in the program.
 

You or your child can choose to no longer be part of the study at any time until two weeks following the collection of your data. You can let us know by emailing La Trobe University if you wish to withdraw your child from participating

Your or your child’s decision to withdraw at any point will not affect your relationship with La Trobe University or the NAB AFL Superkick Program.

When you withdraw your child from the study La Trobe University and the AFL will stop asking for information related to the study. Any identifiable information about your child will be withdrawn from the research study. However, once the results have been analysed La Trobe University can only withdraw information, such as your child’s name and contact details. If results haven’t been analysed, you can choose if La Trobe University uses those results or not.

Yes. All participants, Parents/Guardians and Coaches must sign a consent form by week two of the program to be involved in the study and be able to provide feedback on the program. 
 

If your child decides to participate in this study, we will ask them to share their thoughts about the NAB AFL Superkick sessions they’ve attended. They’ll have the opportunity to talk about what they enjoyed, what they didn’t like, and whether they feel they’re getting better at football and improving their skills.

Your child will be asked to:
•    Complete a survey after the delivery of the program – this will take approximately 10 minutes
•    Participate in a focus group session with other NAB AFL Superkick participants – this will take approximately 45 minutes

Some of the sessions your child participates in will also be filmed. This will allow the research team to observe overall gameplay, assess children’s engagement and participation levels, and see how facilitators/coaches conduct each NAB AFL Superkick session

Additionally, as a NAB AFL Superkick Parent you will also be asked to complete a survey and be involved in a focus group.
 

La Trobe University will collect information about your child in ways that do not reveal who they are, and they will publish information about your child in ways that cannot be identified in any type of publication from this study.

La Trobe will keep your child’s information until they turn 18 years of age. After this time, they will destroy all of your child’s data.

The storage, transfer and destruction of your child’s data will be undertaken in accordance with the Research Data Management Policy.

The personal information provided will be handled in accordance with applicable privacy laws, any health information collected will be handled in accordance with the Health Records Act 2001 (Vic). Subject to any exceptions in relevant laws, you have the right to access and correct your child’s personal information by contacting the research team.

 

The AFL will not be sharing any NAB AFL Superkick participant information with La Trobe (child or parent information).

La Trobe will share the research findings in a report containing only de-identified data, ensuring no personal identifiers are included.

Sessions run for approximately 60 minutes and be delivered in small groups.

Participants will experience the new program design, focused on warm up, skill development and modified tackle-free match play.
 

Find our refund policy here.

Please contact our customer service team for more information at superkick@afl.com.au.
 

Results and outcomes of the project will be provided to the AFL by La Trobe University however this report will not be provided publicly.  

The NAB AFL Superkick program design will be redeveloped in line with learnings from the study.

The unique $50 voucher code will be provided via email upon completion of the centre (within 15 business days) and can be used at any NAB AFL Superkick program across the country in 2025.

Following the completion of the program (within 15 business days), two extra goodies will be sent to the address entered upon registering.